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99, but will likely see a bounce back up after the full record’s release - it had climbed as high as No. The album’s lead single, “Vete,” which came out in late November of last year is currently hovering on the edge of the Billboard Hot 100 chart, at No. In that arena, few stars can vie with the recent popularity of Bad Bunny, aka Benito Antonio Martínez Ocasio, a 25-year-old Puerto Rican singer and rapper who surprise-released his second album YHLQMDLG (or Yo Hago Lo Que Me Da La Gana, translation from Spanish: “I do what I want) last weekend, announcing the album was coming just days before on The Tonight Show With Jimmy Fallon. With close to a fifth of the country speaking Spanish - for many of them as a first language - the importance of pop music that provides accessibility and representation is hard to overstate. The prominence of Spanish language art in the music industry and beyond is increasing in visibility more than ever before, and especially considering that census population estimates from 2019 peg the percentage of Latinos in America at close to 20%. And while the winner, Parasite, is also from Korean culture, it isn’t just Korean art that is gaining attention on the world stage. In the film industry, a non-English language film won the biggest award of the year, for Best Picture, for the first time ever. The success of BTS comes at a time when the reassessment of America-first and English-dominant art is happening in real-time. 1 single isn’t totally out of the of the picture, either. Meanwhile, the album’s second single, “On,” is No.
Genius, the lyric site made famous for its annotations and meticulous message boards full of diehard fans poring over and debating artistic meaning, has launched English translations for Map Of The Soul: 7, which have already racked up close to 180,000 visitors in the week and a half since the album dropped.
Not that their incredibly successful 2018 tour didn’t already put them on the map in a huge way, and help pry open the door two years ago for acceptance of pop music in other languages. In the past, the band has spoken out that keeping the lyrics in Korean is as core to the band’s identity as their own heritage, and remains a huge part of their sound, period.Įarlier this year, BTS became the first K-Pop group to go platinum in America, and their upcoming world tour, with several dates in the states and Canada, is poised to make them even bigger. In fact, it’s still pretty rare for an album like Map Of The Soul: 7, to achieve the chart dominance it has as an album without English lyrics, the album title and most of the song titles are in English, but that’s about it. BTS, who have become global superstars over the course of the last few years, have released four albums in Korean and three in Japanese - zero in English. The biggest album in the country this week is a Korean-language album from a seven-member boy band who started making music ten years ago.
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